Response to Justins post Branding

I do think that people buying generic makes the company with brand names look for cheaper ways to produce their products. This may lead to outsourcing but is not the only reason for outsourcing. Brands help a product get regognized and helps when the economy comes out of a recession.

Advertising

I was on Facebook the other day and saw this advertisement that was for a website called loft.com. For the advertisement  it said Click now to Shop LOFT. Tome this sounded a little like shop lift, now I know this is not what it means but this play with words resembles a lot. Do you think this was done on purpose to bring attention to the site or do you think it doesn't mean anything. How often do you see this in advertising.