esponse to Kevin Provosts Survey and Sampling

I agree more often than not we take theses surveys results presented to us for the cold hard truth. For instances if 4 out of 5 dentists recommend it normally people say I must have that product. Why though did the fifth not agree why wasn't this tested product full proof. Of course thats just an example but if your only gonna take the good news part of the story, you only have part of a story. Looking into what the results are gives a full story about a product not just the stuff companies want you to hear.

The Mountain Dew Commercial

So in the news is the newest advertisement for Mountain Dew where there is a goat who is addicted to mountain dew. The controversy  behind this commercial is when after the goat beats up a waitress for for not bringing more mountain dew.
http://www.youtube.com/watch?feature=endscreen&v=bWDEcgbaWuo&NR=1

 Now I could go into do you believe this is racist or not but this commercial is getting enough of that. I am wondering how Pepsi Co can come back from this, I know that their sales won't drop to much but a stain like that on a reputation of a company is hard to smooth out. What do you think Pepsi Co should do to come back from this advertisement. Is an apology enough after this marketing failure.