Can there be to many Choices

In Response to this question posed,

  " Can the marketing concept reach a point of diminishing returns?  That is, is there a point at which marketers can offer too much choice to too many consumers (try to satisfy too many needs/wants), or is the proliferation of product choices indicative of successful implementation of the marketing concept?" 

I would say both yes and No it is imperative for a company to take into consider the needs of Different people, and there are all kinds of individuals out there looking for the product they want. On the other hand though if you individualize everything it gets more and more expensive to produce these custom orders and profit drops for the company. In a perfect world it would be nice if all companies took into consideration our needs and made products completely based on these needs.